Thursday, February 12, 2009

Interactive Manifesto

Randall Rothenberg from the Interactive Advertising Bureau wrote a pretty interesting piece about the winning principles of interactive marketing and its current hurdles. 

I don’t agree necessarily with everything he wrote but he has some interesting arguments, like:

  • While the principles of direct marketing are critical for good interactive work, most direct marketers ignore the aesthetics of communication which provides true long term value to a brand.
  • A lot of interactive marketers are only interested in optimizing the results of their programs without understanding the “why”. This limitation of knowledge curiosity hampers the growth of interactive
  • He observes that a lot of digital agencies are named after inanimate objects or nonsense words whereas traditional agencies are named after human beings. This reflects a certain depersonalization of advertising that endangers responsible long-term marketing.
  • Along with RG/A’s Bob Greenberg he argues for a third member of the creative team: the creative technologist.

 It’s worthwhile to read the whole piece. 

4 Comments:

Anonymous seslisohbet said...

Thank you for sharing a nice article.
Congratulations on your posts, not go from your site successful.

6:49 AM  
Blogger jamesthomas said...

I have express that many of us website visitors are not tell endowed to exist in a very good place with so many awesome people with very nice things. We all notice all about the compelling ways you offer rewarding tips and tricks by means of the blog and boost response from some other people on this concern plus our favorite girl is without question discovering a lot of things. You are the one carrying out a very good job Thank you once again for all the details. I am replying to make you known what a many good my cousins underwent viewing your site. She picked up such a lot of details, most notably what it is like to have a good helping character to have the very good. Ones very easily learn chosen more issues. You actually be better than her desires. Thanks for giving those things.If you choose Custom essay writing services to provide you with the writing help you have been looking for also get the result in any times

10:03 PM  
Blogger digitalindia said...

Hii
Nice Blog
Guys you can visit here to know about
youtube trending india


1:16 AM  
Anonymous Anonymous said...

Mixxerly is an independent entertainment magazine. Mixxerly shares latest news & trends about your favorite celebrities, movies, music, arts & entertainment. You'll find answers to all your questions about your favorite famous personalities.

Mixxerly.com is your premier publication about latest events, celebrity net worth, personal finance, technology, motivation and valuable resources to help you keep growing yourself.

10:13 AM  

Post a Comment

<< Home